Reflecting the evolution of the Australian hire and rental industry, the Hire and Rental Industry Association (HRIA) is pleased to unveil a new logo.

This new logo is a part of a plan to move the Association forward to better serve and represent its members within an industry that has progressed significantly since its inception in the 1960’s. With the significant growth seen across the hire industry over recent years, now is the perfect time to update the logo, bringing it into line with the association’s strategic plan.

“Over the past 50 years the HRIA has evolved and grown considerably. With the next generation of owners and managers transitioning into management and in some case ownership of their businesses, as well as the larger national companies expanding, the HRIA needed to reassess its role and put in place a new strategic plan for the future. A key part of this was a new branding initiative to reflect significant advances in the industry, and better represent where the sector and the association is heading in the future,” says James Oxenham, HRIA CEO.

The new logo introduces contemporary styling but continues with the established blue colouring, which has historically represented the association; simplified to enhance and improve the association’s relevance and value to members. Importantly, the logo was designed to work alongside related Associations – the Elevating Work Platform Association of Australia (EWPA) and the Telescopic Handler Association of Australia (TSHA).

“The transition to the new identity for the HRIA is a big change and will take some time. During the implementation, both the new and old logos will continue to exist in the market. We estimate that the transition to the new brand will be complete in the second half of 2019.” James said.

This new identity represents everything the HRIA has always stood for and we look forward to continuing to work with our members, focusing on promoting and supporting the hire and rental industry.

We are excited for this next chapter in the evolution of the HRIA. As always, we would love to hear from you, so please get in touch with your feedback and we will be happy to answer any questions you might have.

Hire and Rental Industry Association Ltd
Media Contact – Sally Cannon
02 9998 2255